Women lead rush to mobile gaming
Do you believe that it can be true? Yes, two-thirds of the sales of mobile phone games are women, a US survey has revealed. According to the mobile research firm Telephia, female wireless subscribers make up 65% of mobile phone game revenue, but it is still more than men. It said that the “casual nature of mobile games provides tremendous appeal to women, who are not traditionally hardcore gamers”.
Games focused on puzzles and strategy generated the most revenue, the findings showed. The puzzle and strategy category represented 34% of total revenue and women accounted for 72% of that.
“The wireless industry has presented a hungry target audience willing to pay premium access to games through their mobile phones,” said Kanishka Agarwal, vice president of new products at Telephia.
The most popular four games fell into the puzzle and strategy category and included Tetris, Tetris Deluxe, Bejeweled and Jamdat Mahjong – which contributed 13.6% of mobile phone game revenue in total.
Aug 16, 15:57 by